About James

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So far James has created 12 blog entries.

AFL Finals Series

2021-05-11T14:31:05+10:00September 20th, 2019|

We were very honoured to be working on the 2019 Toyota AFL Finals Series promotional video ‘Don’t Believe in Never’ and given that we are all avid footy fans here in the studio it was [...]

Ford Focus with Ken Block

2019-02-28T16:52:23+11:00February 28th, 2019|

We recently worked on a unique and exciting project featuring world-renowned stunt driver, and professional racing legend, Ken Block. The project was for a Ford Focus product launch, and was a live-action stage performance featuring [...]

Sound Design for Torque Drift

2019-02-28T16:45:07+11:00February 28th, 2019|

Video games are becoming increasingly immersive. We have seen the introduction of VR into living rooms and this has brought about a new generation of gaming, with the impact spilling over into non-VR games as [...]


2018-10-04T09:05:33+10:00May 1st, 2018|

Samplify recently had the opportunity to work on the fast-paced arcade platformer Damsel. Developed by Brisbane based developers Screwtape Studios, Damsel is set in a dark cartoon world where you play as a government agent saving the world from well-dressed corporate vampires.

Tumi with Alexander Skarsgard

2023-09-18T10:55:00+10:00April 19th, 2018|

We recently tapped into our inner spy fantasies here at samplify, taking the plunge into the secretive world of espionage on a five minute, long-form commercial for luggage maker Tumi and their new "Latitude" series.

ABC Radio – Life Matters

2018-10-04T09:09:03+10:00January 29th, 2018|

S:amplify have created the musical identity for the long-running ABC radio program ‘Life Matters'. The ABC required something modern that wouldn’t alienate their current listener base but would draw the attention of a younger demographic to add to their wide-reaching audience.

Screen Music Awards 2017

2017-10-24T02:48:50+11:00October 24th, 2017|

s:amplify are excited to announce their nomination for ‘Best Music for an Advertisement’ at the 2017 APRA Screen and Music Awards. Composers Davide Carbone and Josh Abrahams of s:amplify have been nominated for an APRA [...]

The Artful Escape

2021-09-10T06:07:36+10:00June 18th, 2017|

We have been working on and off over several years with Johnny Galvatron, owner and head creative/writer/designer at burgeoning game-developer Beethoven and Dinosaur, helping him to bring his vision for the game The Artful [...]

Vivid – Ford interactive show

2017-06-16T07:45:05+10:00June 16th, 2017|

Recently we worked in partnership with Imagination on a collaborative project to create an innovative activation piece for Ford at Vivid Sydney.Vivid Sydney is a unique 23-day annual outdoor lighting festival that is vibrant, innovative [...]

Hennessy Classivm TVC

2017-06-15T03:07:47+10:00June 15th, 2017|

The brief we were given for the Hennessy TVC was an interesting challenge. The TVC was for Mainland China, the musical references were K-pop boy-bands, and the dance sequences had been rehearsed to a Dubstep [...]

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