Working with our friends at PUSH Collective to design a new sonic logo for HCF was a pleasure. HCF needed something human and tender whilst being distinctive and memorable. Creating a nemonic is never easy and sometimes the most obvious goals are the hardest. Here we used one of our artists Christina Tester as we helped her produce an album a few years back of her raw vocals and her playing whatever object was nearest to her in her house!
This made the genuine, heartfelt and human approach easy and we loved what we created. The sonic has been a great success for HCF whose market research has proved the effectiveness of audio that is on brand and unique to an entity. We are continuing to work alongside Push and HCF to help them with their audio branding moving forward. You can hear our sonic at the end of this advertisement:
